If you like my YouTube clip above, please give it a thumbs up on YouTube, or go to the Vocab Voyage Facebook page and give me an いいね！One million thank yous.
What are McD's doing to try and fix their issues. Get a new CEO for a start. Watch the video above. If you are having trouble with the video above on your phone, the link is here.
The Chinese Meat Scandal word list is still relevant to McD's. The story I go the words from is here (or at the top of the word list). I explain all the words in the same order on the Chinese Meat Scandal YouTube clip.
Thank you for coming.
Good morning, and welcome to Vocab Voyage for today. I know I'm wearing the same
jersey, but it's my winter woolly jersey. It's lovely and warm for up here in cold Hokkaido.
Today, McDonald's. If you like this YouTube clip, give it a thumbs up. I'd like that. I'd like thata lot.
McDonald's - the continuing saga. The Chief Executive Officer (CEO) of McDonald's is gone. He said he quit. He said it was, 'tough to say goodbye to the McFamily', but those on the
inside kind of know he got the boot. Why? 21% drop in global profits. 2% dip in U.S. sales.
That Chinese meat scandal.
So McDonald's is in a bad place right now and they're trying to fix things. They have tried,
past tense, they have tried to fix things with like free coffee, value menus; and now they're
starting to try and do made to order. They've also tried explaining why their french fries have 19 ingredients. Really? 19 ingredients in a potato? What happened to potato into deep
(frier)? But we love them. Everyone knocks the french fries, but they're the best.
So, they are trying new things, and of course New Zealand is right at the front. New Zealand has always been at the front of changing things. New Zealand was the first country in the
world to give women the vote. New Zealand was one of the first countries in the world to
legalise samesex marriage. New Zealand was 'the first person to the top of Mt Everest'. Go New Zealand.
In New Zealand and Balmoral McDonald's, just round the corner from my mate Pat's house, they have created a 'Create Your Taste' setup. You walk in, there's a big touch screen. You go, 'Hmm, burger. What burger? Ok. I want cheese, I want patties, I want double gherkins,
I want mayonnaise ....'. You choose your burger. You make your burger. And then you go
round to the counter and Viola!!!, there' your burger. Remember we talked about a while ago the new technologies in fast food. This of course, I imagine will extend to you being able to
text/mail in your order, so it's just there, ready when you pick it up. The starting cost at
Balmoral KFC (sorry, I meant McDonald's, but we always used to go to Balmoral KFC so it
slipped out) is $NZ10.90. That works out to, at today's rate, 937 yen. It's a bit pricey. Then
other ingredients are extra. A bit like when you go to subway, they have all the other extras. Base, with extras. People are saying it's a bit pricey for Maccas. It remains to be seen.
So this is a onestop trial shop to see how things go. They are going to introduce all sorts of new things in the coming year they say. There's another trial shop in Australia. There's a
McD's in Australia, and it's got something called, 'The Corner'. Now in 'The Corner' they've got stuff like lentils, soup, salad, roast veges, tofu; and there's a picture at the bottom of this
article about the touchscreen at the Balmoral KFC (aaaagh. I did it again). Did you hear me say veggies before? Veggies is actually a word in one of next month's vocab lists. I can tell you that for free. At the moment I'm telling you everything for free.
Last story, Alex still loves McD's. Alex talks about that the media are bullies; they love
striking out at McDonald's. Raise the minimum wage, what's in your fries, all these bad things. They're slamming McD's, but at the same time this Alex says, you've got Wendy's, Taco
Bell, they're selling unhealthy rubbish, trans-fats for Africa, and they're making a fortune because everybody just takes shots at
McDonald's. And so everybody get's a free ride on their behalf. This Alex says it's a sad
story of desperate McDonald's. He says they've even gone to such things like going to chef
events with gnocchi made of french fries. I don't even know how you make gnocchi out of
french fries. And kung-pao chicken.
Thanks for listening.
Remember, if you like it, 'Thumbs Up'. Or go to the Facebook page and いいね！